20100527

Are we suffering from Bored Palates?


I just got through reading this article about how Americans are demanding more from their food flavorings. As I read along my reaction was this - we can thank the Food Network, the rise in the popularity of celebrity chefs and cooking shows for this. Americans have become foodies.

We love our television chefs, our reality cooking shows and we have become more sophisticated with regards to flavors and taste. We want more. That's the American way.

Of course, this shift in the food consciousness reaches out to the marketers and their response is to "pump up the volume" on their flavors. One chip manufacturer used the term "extreme" for it's new, hotter and more fiery chili flavored chips. Bolder was another term used. They are also tossing around the new foodie buzz word "Umami" like a ping pong ball. (Umami is a Japanese word that translates as "good flavor" and has been proposed as one of the basic taste sensations - which would include it among the original four: sweet, sour, salty and bitter.)

There's nothing wrong with extreme or bold, but, like the article stated, "As people crave intensity in flavor, some traditionalists are wondering if diners will become desensitized to natural flavors. Regular mangoes may taste bland when eaten next to mango-flavored gum or a mango energy drink, they say."

I find myself siding with this statement. I like new tastes, I welcome new flavor combinations and I love variety. But intensity is not the same as creativity - hotter & spicier is not the same as more flavorful and bold can sometimes become boring if you have too much of it.

And isn't Umami just a new, hip word for savory???

----------------
Follow me on Twitter
Friend me on Facebook
My Favorite Tiny Food Recipes at PopArtDiva.Com
All my recipes for food and drink at the PopArtDiva Bistro

1 comment:

  1. Hi, thank you for your great post. I really appreciate the efforts you have put in your blog .It is interesting and helpful. Good luck with it!!!
    Catering Supplies |
    Catering Party Supplies

    ReplyDelete

Do you have a recipe you'd like to share? Do you like my recipes and my recipe cards? Let me know here - The Diva of Tiny Foods wants to know what you think!

Related Posts Plugin for WordPress, Blogger...

Are My Recipe Cards Free to Download? Yes, please do - save them all, print them out and keep them or wrap them with a pretty ribbon and use as a gift! However, please do not use them on your blog, website or for any commercial purpose.

All postings and original art by PopArtDiva.com, copyright 2000-2012. This blog is for entertainment only. All links provided are for the convenience and amusement of the blog visitor only and not to be construed as endorsements of any form. Sharing recipes of my favorite foods and snacks.